Category eCommerce Development (Shopify)
Status Live
Technologies Shopify App, eCommerce Development, GraphQL API Integration
Website methodracewheels.com.au
Results: Increased sales. Reduced refunds. Time saved. The brand has now gone international!
Method Race Wheels is a successful Australian eCommerce brand selling premium quality wheels to passionate customers. But you can’t just slap any wheel on any car: bolt spacing, stud pattern, bore size, width and other factors all have to be compatible.
Method had solved this with a massive spreadsheet maintained by director Matt. Matt would check orders, call up customers and make sure they hadn’t ordered incompatible wheels.
Method’s digital team was quite aware that this system wasn’t ideal, and there are plenty of existing Shopify apps that advertise car part fitment. However, none of those apps actually support wheel fitments in the way that Method needs. To get one working, they would have to restructure their entire product catalogue, change their backend systems and rebuild their Shopify site and theme from the ground up.
After contacting Identity Software, we came up with a plan to build a custom fitment search which matches seamlessly with their existing products, theme and backend systems.
The app has a backend where Matt can upload his existing spreadsheet, his digital team can work with the product structure they know, and customers can be sure that they get high quality new wheels that fit their ride perfectly.
Building a custom Shopify app is not that easy, but we were able to integrate seamlessly with Shopify’s way of doing things, using post meta and built-in search and discovery functionality. We also worked with their existing theme despite not having the original source code, and added reusable components that their team can use or restyle as required.
With the more efficient business system and reduced warehouse issues, Matt has been freed up to think strategically and plan Method’s recent expansion to New Zealand! We supported them, adapting the app to their New Zealand store with a few small tweaks.
Congratulations to Matt and the team on scaling up to become an international business!